Conference Agenda Welcome to the Revenue Management and Price Optimization Conference 2009!



Mark The Calendar! Mark The Calendar!
Thursday, Oct. 14 Conference
7:30-8:30 a.m. Registration/Breakfast
8:30-8:40 a.m. Introductory Remarks: Mark Ferguson, Steven A. Denning Professor of Technology and Management, Georgia Institute of Technology
8:40-9 a.m. Welcome: Robert G. Cross, Chairman & CEO, Revenue Analytics
9-9:45 a.m. Keynote Speech: The Top Ten Things Your CXO Won't Tell You,
Tom Seddon, Executive Vice President and Chief Marketing Officer, InterContinental Hotels Group
9:45-10:30 a.m. Keynote Speech: Strategically Leveraging Information,
Brian Rice, Executive Vice President and Chief Financial Officer, Royal Caribbean Cruises Ltd.
10:30-11 a.m. Networking Break
 
B2B Track
B2C Track
11 a.m.-12:15 p.m.

Panel Session A:

Regaining Pricing Power to Own the Upswing

Moderator: Jon Higbie, Sr. VP & Chief Scientist, Revenue Analytics
David King, Director, Cargo Revenue Management, Continental Airlines
Paul O'Malley, Director, Revenue Management, GAF Materials
Julia Morrison, Director, Operations Research, Marriott International
Rob Tanner, Vice President, Revenue Management, Gaylord Entertainment Company

Panel Session B:

Aligning the C-Suite and Converting the Skeptics

Moderator: Robert G. Cross, Chairman & CEO, Revenue Analytics
Leslie Anderson, VP, Revenue Management, Starwood Hotels & Resorts Worldwide
Greg Cross, Sr. VP, Revenue Management, Hyatt Hotels Corporation
Sherri Hutter, Director, Business Acceleration, The Coca-Cola Company
Padmanabh Yardi, VP, IR Revenue Management Systems, Marriott International

12:15-1:30 p.m. Lunch
1:30-2:15 p.m. Breakout Session A

Leveraging Revenue Management and Optimization to Transform within a "Gut Feel" Industry

Luis Rodriguez, Senior Vice President & CIO, Westwood One
Breakout Session B

A Tag Team Approach to Effective Communication

Bill Dudziak, Director of Pricing Analytics, The Home Depot

Randy Light, Divisional Merchandising Manager for Pricing Strategy, The Home Depot
2:15-3:30 p.m.

Panel Session C:

Segmenting to Superstardom: Re-thinking Market Segmentation

Moderator: Mark Ferguson, Professor, Georgia Tech
Reggie Kaul, VP, Pricing & Strategy, Cardinal Health
Tristan Plaisance, Manager, Strategic Pricing, Siemens Industry, Inc.
Greg Preuer, Director, Pricing, Cooper Lighting
Mark Rudel, Marketing Director, Enterprise Revenue Management, UPS

Panel Session D:

Getting Price Premiums in an Era of Price Transparency

Moderator: Craig Eister, VP, Revenue Management, InterContinental Hotels Group
Wendy Barber, Enterprise Business Architect, Macy's, Inc.
Brad Beakley, Former VP, Operations Control & Planning, US Airways
Phil Haan, Former EVP, Northwest Airlines
Eric Joyner, VP, Pricing Strategy, Equifax

3:30-4 p.m. Networking Break
4-4:45 p.m. Keynote Speech: Building a Revenue Generating Organization,
Jeff Dyke, Executive Vice President, Operations of Sonic Automotive, Inc.
4:45-5 p.m. Closing Remarks: Robert G. Cross, Chairman & CEO, Revenue Analytics and Mark Ferguson, Steven A. Denning Professor of Technology and Management, Georgia Institute of Technology
5-6:30 p.m. Cocktail Reception
Mark The Calendar! Mark The Calendar!


Workshop Agenda Welcome to the Revenue Management and Price Optimization Conference 2009!

Mark The Calendar! Mark The Calendar!
Friday, Oct. 15
Track 1: The Basics
Track 2: Advanced Topics
Track 3: Experimental Thinking

9 a.m.-Noon

 

 

Instructor(s):

Workshop A

Principles for Revenue Management and Price Optimization Success

Robert G. Cross, Chairman & CEO, Revenue Analytics

Workshop B

A GPS System for the C-Suite: How dashboards can drive business visibility into the hands of the decision makers

Dr. Amruth Sivalenka, Vice President Business Consulting, Rainmaker

 

Workshop C

Optimization with Excel

Krishna Arangode, Director, Operations Research, Revenue Analytics

Dr. Seonah Lee, Operations Research Consultant, Revenue Analytics

1:30–4:30 p.m.

 

 

Instructor(s):

Workshop D

Introduction to the Science of Revenue Management and Price Analytics

Dr. Mark Ferguson, Steven A. Denning Professor of Technology & Management, Georgia Institute of Technology

Dr. Barry Smith, Chief Scientist & SVP of Research (Retired), Sabre Holding

 

Workshop E

Customer-Centric Strategies: Aligning Pricing with Your Customer Goals

Matt Busch, Director RM Strategy, Revenue Analytics

Zach Cross, Senior Vice President, Revenue Management Strategy, Revenue Analytics

Workshop F

Advanced Revenue Management Research Topics at Georgia Tech

Dr. Jeffrey Newman, Postdoctoral Fellow, Civil and Environmental Engineering, Georgia Institute of Technology and various PhD candidates at Georgia Tech

Mark The Calendar! Mark The Calendar!


Quote: The future ain't what it used to be. - Yogi Berra