Keynote Speakers

Greg Cross
Greg Cross

Senior Vice President of Revenue Management
Hyatt Hotels Corporation

 

Greg Cross is the recently appointed Sr. Vice President of Revenue Management at Hyatt Hotels Corporation.  He oversees Revenue Management for both managed and franchise hotels across all Hyatt brands; including Andaz, Hyatt Regency, Summerfield Suites, Grand Hyatt, Hyatt Place and Park Hyatt. Prior to joining Hyatt, Greg served as Sr. Vice President of Revenue Management for Live Nation Entertainment, the largest concert promoter in the world. Live Nation recently acquired Ticketmaster. 

Greg is best known as the founder of Hilton Worldwide’s Revenue Management discipline. A twenty-nine year veteran with Hilton, he launched the department in the mid 1990’s and served as Sr. Vice President of Revenue Management for Hilton from 2000 to 2009. Working in a regional front office management role on the East Coast, Greg wrote the job description for a hotel-based Director of Revenue Management in 1993.  He installed the controversial position at Hilton New York and The Waldorf-Astoria that year. After installing length-of-stay controls in Hilton’s reservation system for the first time, his strategies began to change the way hotel rooms were managed and sold. In 1995, he was appointed Director of Revenue Management for the company. In the years that followed, Greg was promoted to Vice President of Revenue Management & Marketing Systems, where he continued to change and enhance the database systems that supported Hilton Hotels across North America. By the end of the decade he led both the RM and Global Distribution teams within the company.

Session Featuring This Speaker
Thursday, Oct. 6, 2011
GUNS or BUTTER: Breaking Through the Politics of Choosing Sexy over Sustenance
9 to 9:45 a.m.
 

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Scott Deaver
Scott Deaver

Executive Vice President of Strategy
Avis Budget Group

 

Scott Deaver is the Executive Vice President of Strategy for Avis Budget Group. He drives the strategic planning process for Avis Budget Group in addition to overseeing initiatives that create operational efficiency and revenue growth.

Prior to assuming leadership of the company's strategy, Scott served as Executive Vice President of Marketing, leading the development of both the Avis and Budget marketing strategies designed to build brand image, customer loyalty and market share.
 
Scott has over 20 years of marketing experience, the past ten spent on various assignments of increasing responsibility within Avis Budget and its predecessor companies Cendant Corporation and HFS Incorporated. Most recently, he was Chief Marketing Officer for move.com, an online real estate and home services portal launched by Cendant. Before leading move.com marketing, Scott was Senior Vice President of Corporate Marketing at Cendant, working with the company's entire portfolio of travel, real estate and direct marketing brands. He has also worked as a marketing executive for several major hotels brands, including Ramada, Howard Johnson and Holiday Inns.

Scott earned a Ph.D and Master of Arts in English from the University of Texas at Austin and earned a Bachelor of Arts degree from the University of the South.

Session Featuring This Speaker
Thursday, Oct. 6, 2011
The Ethnography of Optimization—Cultural Change for Fact-based Decision-making
4 to 4:45 p.m.

 

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Michael Diamond
Michael Diamond

Senior Vice President of Marketing
Time Warner Cable, Inc.

 

Michael Diamond is Senior Vice President, Marketing, at Time Warner Cable, with responsibilities for pricing, marketing strategy, planning, research, marketing effectiveness, customer analytics and database marketing solutions.  In addition, he serves as Chief of Staff to the Chief Marketing Officer.  Prior to this position, Michael was Senior Vice President, Integration Planning, leading the operational planning for the integration of cable systems from Adelphia and Comcast into Time Warner Cable, a $17 billion transaction. He first joined Time Warner Cable in April 2004, serving as Group Vice President for Competitive Strategies.

Prior to his time at Time Warner Cable, Michael worked at the corporate parent – Time Warner Inc.  He served as Chief of Staff to the former Group Chairman, working with Time Inc., AOL, and Time Warner Cable on strategy and planning.  His earlier positions at Time Warner Inc., included Vice President, International Strategy; Vice President, Strategic Investing; and Executive Director for Strategy and Business Development for Time Warner Digital Media. He also previously served as an Associate in the Media and Entertainment Practice for Booz Allen & Hamilton Inc.

Michael earned an M.B.A. (with distinction) at the London School of Business and has an M.F.A. from Yale University’s School of Drama, where he was a Harkness Fellow. He earned his undergraduate degree at St. John’s College, Oxford University, majoring in English Literature.

He is active in the community, serving on the boards of the Rowayton Library, Yale School of Drama, and the Apollo Theatre in New York. Michael resides in Connecticut with his wife and their three children.

Session Featuring This Speaker
Thursday, Oct. 6, 2011
Making Insights Actionable
9:45 to 10:30 a.m.

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