Robert Cross

Robert G. Cross
Chairman and CEO, Revenue Analytics
Author, Revenue Management: Hard-Core Tactics for Market Domination

Robert G. Cross, Chairman and CEO of Revenue Analytics, is widely recognized as the foremost expert in the field of Revenue Management. He guides Revenue Analytics' strategic vision and provides a wealth of industry expertise. Bob is actively involved in client work, and his leadership has been instrumental in helping develop leading Revenue Management capabilities for his clients, including General Motors, Marriott International, and InterContinental Hotels Group.

Called the "Guru of Revenue" by The Wall Street Journal, Bob also founded Talus Solutions Inc., a company credited with creating billions of dollars in value for clients such as ABC, Delta Air Lines, Ford Motor Co. and UPS. Talus was acquired by Manugistics Group Inc. in December 2000 for $366 million.

Bob wrote The New York Times business bestseller, Revenue Management: Hard Core Tactics for Market Domination (Broadway Books 1997). The book has been published in French, German, Japanese, Korean, Chinese, and Portuguese.

Also, he has also served as a Distinguished Executive-in-Residence at the Terry College of Business at the University of Georgia.




Greg Cross

Mark Ferguson

Conference Co-chair
Adjunct Associate Professor
Georgia Institute of Technology

Dr. Mark Ferguson is an Adjunct Associate Professor at Georgia Tech's College of Management and a Professor of Management Science at the University of South Carolina. He received his Ph.D. in Business Administration, with a concentration in Operations Management from Duke University in 2001. He holds a B.S. in Mechanical Engineering from Virginia Tech and an M.S. in Industrial Engineering from Georgia Tech.

Dr. Ferguson's research interests involve many areas of Pricing and Revenue Management. He is the coordinator for the focused research area on dynamic Pricing and Revenue Management at Georgia Tech and teaches M.B.A. and executive education courses on the topic. He also frequently serves as a consultant to firms helping improve their pricing and revenue practices.

Dr. Ferguson received best paper awards from the Production and Operations Management Society in 2005, 2006, and 2008. Several of his research projects have been funded by the National Science Foundation. Prior to joining Georgia Tech, he served as a Manufacturing Engineer and Inventory Manager with IBM.