Agenda
Tuesday, Nov. 11
Wednesday, Nov. 12
| Tuesday, Nov. 11 | Conference | |
| 7:30-8:30 a.m. | Registration/Breakfast | |
| 8:30-8:40 a.m. | Introductory Remarks: Mark Ferguson, Conference Co-Chair, Steven A. Denning Professor of Technology and Management Georgia Institute of Technology |
|
| 8:40-9 a.m. | Welcome: Bob Cross, Chairman & CEO, Revenue Analytics | |
| 9-9:45 a.m. | The Extension of Science-Based Data Analytics Keynote Speech by Mark Shafer, Senior Vice President of Revenue and Profit Management, Disney |
|
| 9:45-10:30 a.m. | Leveraging Revenue Management Throughout an Economic Cycle Keynote Speech by Dave Roberts, Senior Vice President of Global Revenue Management, Marriott |
|
| 10:30-11 a.m. | Networking Break | |
Track 1 : B2C Focus |
Track 2: B2B Focus |
|
| 11 a.m.-12:15 p.m. | Panel Session A Are you Kidding Me?—Driving Revenue Growth in a Slowing Economy for B2C Companies Chair: Donald Davidoff, Group VP, Pricing & Revenue Management, Archstone Karen Cardwell, Senior Revenue Manager, Keystone Lodging & Golf Brian Dicker, VP, Revenue Analysis & Decision Technology, Avis Budget Group Jim Rozell, Revenue Optimization Leader, Carlson Hotels Worldwide |
Panel Session B Beyond the Technology—Evolving Software into Corporate Capabilities Chair: Mark Rudel, Director of Marketing, UPS John Breen, Sr. Pricing Manager, Coca-Cola Enterprises Sharon Hormby, Senior Director, Marriott International Matt Marone, Strategic Pricing Manager, GE Energy |
| 12:15-1:30 p.m. | Lunch | |
| 1:30-2:15 p.m. | Breakout Speaker B Tactical Price Management in a Zero Growth Environment Dick Braun, VP, Corporate Strategic Pricing, |
|
| 2:15-3:30 p.m. | Panel Session C Putting the Customer First—Customer Centric Pricing and Revenue Management Chair: Bob Cross, Chairman & CEO, Ravneet Bhandari, Senior Vice President, Trump Entertainment Resorts Michael Bentley, Director, Analytics & Modeling, InterContinental Hotels Group Gina Morello, Manager, Cargo Revenue Management, American Airlines Cargo Ed Sorensen, VP of Revenue Management, Avis Budget Group |
Panel Session D Bulk Sales and Negotiated Deals—Winning at the Highest Margins Chair: Mark Ferguson, Conference Co-Chair, Steven A. Denning Professor of Technology and Management, Georgia Institute of Technology Jack Easdale, Corporate Director of Revenue Management, Gaylord Hotels & Resorts Greg Preuer, Director, Pricing, Cooper Industries Gregg Stucke, Pricing Manager, Siemens |
| 3:30-4 p.m. | Networking Break | |
| 4-4:45 p.m. | Driving Pricing Improvement: Communicating a Simple Process to Spur Action Keynote Speech by Brad Thompson, Chief Pricing Leader, GE Corporate |
|
| 4:45-5 p.m. | Closing Remarks: Bob Cross & Mark Ferguson | |
| 5-6:30 p.m. | Cocktail Reception | |
| Wednesday, Nov. 12 | Workshops | ||
| 8-9 a.m. | Registration/Breakfast | ||
Track 1: The Basics |
Track 2: Advanced Topics |
Track 3: Experimental Thought |
|
9 a.m.-Noon
|
Workshop A: Bob Cross, Chairman & CEO, Revenue Analytics |
Workshop B:
Sharon Hormby, Senior Director, Marriott International Julia Morrison,
Manager, Operation Research, |
Workshop C:
Jon Higbie, SVP & Chief Scientist, Revenue Analytics Dan Iliescu, Operations Research Consultant, Revenue Analytics |
| Noon-1:30 p.m. | Lunch | ||
1:30-4:30 p.m.
|
Workshop D: Mark Ferguson, Conference Co-Chair, Steven A. Denning Professor of Technology and Management, Georgia Institute of Technology |
Workshop E:
Dax Cross, President, Revenue Analytics Zach Cross, Vice President, |
Workshop F:
Laurie Garrow, Assistant Professor, Georgia Institute of Technology |