Take Advantage of Uncertainty.
Rebound! Play for Position.

John Peyton, Senior Vice President, North American Operations, Starwood Hotels & Resorts

Mobilizing Global Resources to Transform the Revenue Management Discipline

Starwood Hotels & Resorts is undertaking a four year journey to transform its global Revenue Management capabilities. Rather than focus on specific strategies for forecasting, pricing, and inventory management, this presentation will address the way in which Starwood has approached the challenge of a major transformation in a key discipline: forming and managing a virtual, global team; gathering the voice of customer input; constructing the case for change; achieving buy-in and consensus on a common agenda from four autonomous global divisions; and developing a balanced blueprint that addresses process, systems, strategy, people, and tools.

Doug Bippert, Vice President of Business Acceleration, The Coca-Cola Company

Simultaneously Maximizing Consumer Value and Company Profit from Beginning to End

Today’s sophisticated consumers are looking for better tasting and more nutritious products at a fair price, driving new and unprecedented complexity in Coca-Cola’s growing Global Juice business. As Vice President of Business Acceleration, one of Doug Bippert’s responsibilities is to transform systems and processes to improve the speed and impact of decision-making for all juice products. Learn how Coke is managing complexity by building a knowledge platform to link, optimize and synchronize managerial decisions from Grove to Glass.

Robert G. Cross, Chairman & CEO, Revenue Analytics, Author, Revenue Management: Hard-Core Tactics for Market Domination

Rebounding Tips: The Best (and Worst) Practices in Pricing
and Revenue Management

It’s been said that Good Judgment comes from Experience and that Experience comes from Bad Judgment. In over thirty years of Pricing and Revenue Management practice in multiple industries, Robert Cross has seen it all. In this talk, he will share an insider’s look at the best and the brightest as well as the most misguided practices in the field. Gain insight from the experience of others so that you can play at the top of your game.